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Marketing intelligence, for agencies.

Perspectives on turning client marketing data into decisions - reporting, profitability, AI, and the craft of running an agency.

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ADDLAAPROFITABILITYWhy Your ROAS LooksGood But Your ProfitIs Declining
profitabilitymoas

Why Your ROAS Looks Good But Your Profit Is Declining

A rising ROAS number can hide a shrinking bottom line. Here's the metric agencies actually need to be reporting on: Profit MoAS.

Sep 25, 2026 · 3 min read

5 signs a client is about to leave your agency - and how to catch them in the data first
agenciesclient retention

5 signs a client is about to leave your agency - and how to catch them in the data first

Clients rarely fire an agency out of nowhere. The warning signs show up in the account weeks before the awkward call - if you're looking. Here are five, and how to catch them early.

Aug 23, 2026 · 2 min read

ROAS vs MoAS: why margin on ad spend is the number your agency should report
agenciesROAS

ROAS vs MoAS: why margin on ad spend is the number your agency should report

ROAS tells you revenue per dollar; MoAS tells you profit per dollar. Here's why the difference decides which clients actually make money - and how agencies should report it.

Aug 23, 2026 · 3 min read